Over time, businesses evolve, and sometimes that means making small changes to keep things clear, simple, and consistent for our customers. At the moment, Grandpa’s Cakes has two Instagram accounts. While this may have made sense at one point, we have found that having more than one account is no longer helpful. In fact, it can be confusing—especially for customers who are trying to find the right place for updates, new products, seasonal launches, and behind-the-scenes glimpses of our cakes. Why we’re closing one of our Instagram accounts To make things easier for everyone, we have made the decision to close our duplicate Instagram account: @grandpasfruitcakes will be closing @grandpascakes will remain our only official Instagram account Running a single account allows us to focus all our time, care, and creativity in one place. It means: Clearer communication Fewer missed updates One consistent home for all Grandpa’s Cakes content Most importantly, it ensures you always know where to find us. What this means for our followers If you currently follow @grandpasfruitcakes, we would love you to join us over on @grandpascakes instead. That is where we will be sharing: New cake launches and seasonal collections Christmas, wedding, and celebration cake updates Behind-the-scenes baking moments Packaging days, dispatch updates, and small business life Nothing is being lost—everything is simply coming together in one place. A quick video explanation Alongside this post, we are also sharing a short video on Instagram explaining the change in person. We always believe transparency matters, and we hope the video helps reassure you that this decision has been made with clarity and care. Thank you for your support We are incredibly grateful for everyone who follows, likes, comments, shares, and supports our small business. Your encouragement means more than you may realise. Thank you for helping us keep things simple and for continuing to be part of the Grandpa’s Cakes journey. We look forward to welcoming you—if you’re not there already—over on @grandpascakes. Warmest wishes, Grandpa’s Cakes
